Hubin Yintai in77 / 湖滨银泰in77

Hubin Yintai in77 is Hangzhou's premier luxury lifestyle shopping destination, located beside the UNESCO World Heritage-listed West Lake. Unlike a traditional enclosed shopping mall, in77 is an open-air commercial complex consisting of interconnected Zones A–E, seamlessly integrated with Hubin Pedestrian Street. It features over 1,400 brands across the wider Hubin commercial district, including international luxury boutiques, designer fashion, flagship stores, cafés, fine dining restaurants, art installations, and seasonal events. The combination of modern architecture and West Lake's natural scenery makes it one of China's most iconic shopping and leisure destinations.

Why Visit

One of China’s most famous open-air luxury shopping destinations
Enjoy premium shopping while overlooking West Lake
Home to numerous international flagship and first stores
Beautiful modern architecture connected by sky bridges and pedestrian streets
Excellent choice for shopping, dining, photography, and experiencing Hangzhou’s vibrant nightlife
Frequently hosts seasonal art exhibitions, fashion events, and pop-up installations.

Suggested Duration

3–4 hours

Best Visiting Time

17:00–21:00

Suitable For

Luxury shoppers
Fashion enthusiasts
Food lovers
Couples
Young travelers
First-time visitors to Hangzhou

Tips

Visit after exploring West Lake, as the two attractions are directly connected on foot
Allow time to explore all zones (A–E), each with a different theme, from luxury fashion to trendy lifestyle and dining
Wear comfortable walking shoes, as the complex is spread across multiple interconnected blocks
Visit on weekday afternoons to avoid weekend crowds
Stay until after sunset for the best city lights and lakeside atmosphere
Check the official Hubin Yintai in77 WeChat account for seasonal exhibitions, exclusive brand events, and limited-time pop-ups before your visit.

Admission Type

Free

Reservation Required

Reservation Max.

No need to make an appointment.

Opening Hours

10:00–22:00

Address (English & Chinese)

No. 258 Yan'an Road, Shangcheng District, Hangzhou City, Zhejiang Province
浙江省杭州市上城区延安路258号

Note

Reservation is recommended for popular restaurants during weekends and public holidays. Some brand exhibitions, pop-up experiences, or promotional events may require advance registration through the official WeChat Mini Program or event page.